Dieci Telehandlers

Starting from a single customer, we organized the service and supported the company in developing a sales network in Eastern Europe, consisting of 30 dealers and 4 dedicated sales representatives.

Company Country

Italy

Business Area

Telescopic Handler Manufacturing

Company Size

Approx. €200 million in turnover

New Export Markets

Poland, Czech Republic, Slovakia

Results

Business development of over €13 million in Poland, Czech Republic, and Slovakia, Rep. Ceca e Repubblica Slovacca

Strategic growth in the Eastern European markets

From a Single Customer to a Widespread Sales Network

From a single customer to a network of 30 dealers with 4 on-site sales representatives: Dieci Telehandlers, manufacturer of telescopic handlers since 1963, exports to over 70 countries but had consistently underestimated the opportunities in Eastern Europe.

Since 2010, the year when the partnership with Moroder Consulting began, we have developed a complete sales network, including also a back-office and after-sales support. Thanks to this approach, the company has strengthened its presence in new strategic markets, significantly increasing turnover.

Strategy, expertise, and local presence

Our Method for Expanding in Eastern Europe

Local Native Speaker Specialists

Initially, we managed the development of new markets from Italy, traveling in Eastern Europe one week per month. Later, we added top local native specialists to the team, ensuring continuous on-the-ground presence and expertise.

Autonomous Management of the Sales Network

We independently managed the entire sales network, acting as a filter between the company and its dealers. Thanks to our deep knowledge of the Eastern European market, we optimized resources and maximized opportunities.

Eastern European Market Today

When we started in 2010, our partner had only one customer in Poland. Today, the business developed in Eastern European countries exceeds €13 million, with steady growth.

Local Experts, Tangible Results

Success Through Market Knowledge

The value of having native-speaking sales representatives and local experts is priceless. Thanks to our direct presence and deep market knowledge, we successfully created a widespread network of 30 dealers across Poland, the Czech Republic, and Slovakia, consolidating growth and opening new business opportunities.

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Want to Expand Your Business in Foreign Markets?

With Moroder Consulting, you can access new markets through targeted strategies, develop local sales networks, and increase your international revenue, with the support of expert specialists in the territory.