Rübig
A multinational heat treatment company begins its expansion in the Italian market. With the support of one of our dedicated sales specialists, Rübig secured 4 large-scale orders in just 6 months.
Company Country
Austria
Business Area
Metal Heat Treatment
Company Size
Large
New Export Market
Italy
Results
4 large-scale orders in just 6 months
Customer-focused expertise and innovation
Expanding a Specialised Service into a New Market
Strategy, expertise & tangible results
The Roadmap to the Italian Market
Strategy and Unique Selling Proposition
The challenge: the Company didn't have an office in Italy. We targeted Italian leading companies in the aerospace, automotive, and related industries. Rübig's surface heat treatment can replace chrome plating, reducing the use of harmful and carcinogenic materials, and this was a key element of our communication strategy.
Technical Sales Specialist for your industry
We added a sales technician with expertise in surface heat treatment to our team. His knowledge allowed us to offer tailored solutions to leading companies, demonstrating the reak technological value of our consultancy.
4 Large-scale orders in just 6 Months
Within only six months from the project’s launch, Rübig secured 4 significant orders, each consisting of large quantities, consolidating its entry into the Italian market and proving the strategy’s effectiveness.
Strategic development for other Business Divisions
In addition to heat treatment, the company has forging and machining divisions. Thanks to our strategy, we identified customers interested in the forging line as well, expanding commercial potential well beyond initial expectations.
Expertise + communication = market Access
The Importance of Communicating your Company's Value Proposition
To enter a new market, expertise and technological innovation are not enough: our communication to decision makers is what makes the difference. Our business development consultant transformed Rübig’s expertise into tangible results by identifying high-value prospects and presenting them with the most effective solutions. In just six months, the combination of technical expertise and commercial strategy enabled the company to rapidly secure a strong position in the Italian market.
The market is waiting for you
Want to Replicate This Success for Your Company?
Every new market holds great opportunities. With Moroder Consulting, you can reach the right customers, develop new business lines, and strengthen your international presence.
